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Find out which types of webinars and content are most needed. The webinar allows professionals to gain credibility by dealing with a subject on which
AIDA is a 4-step model used by marketers to trigger the act of buying a prospect or to encourage it to carry out a marketing
We offer you a useful new resource. It’s Facebook that’s chewing the work by offering you a roadmap to make your mobile video ads effective
Find out which types of webinars and content are most needed.
The webinar allows professionals to gain credibility by dealing with a subject on which they are experts, and it is also an opportunity for them to interact more easily with their target audience. To create effective webinars, it is necessary to identify the desires and expectations of your registrants beforehand.
The Most Anticipated Types Of Webinars
In a study conducted by Hubspot, they got the following responses:
- 27% prefer to participate in webinars who teach them new things about a passion or hobby,
- 24% prefer to attend webinars who entertain them,
- 18% chose webinars that would be useful to their careers or teach them new things about their industry,
- 22% of people say they are interested in all of the topics proposed above.
Note: HubSpot notes that the study was conducted on consumers of all ages and career levels. The desires can therefore vary on specific audiences, such as executives or B2B sales.
The Webinar Formats That Are Of Greatest Interest
Respondents answered the question: “Which webinar format does you think is most interesting?”
The answers are:
- 30% prefer a presentation that teaches them to do something specific, something concrete,
- 16% choose a webinar in the form of questions/answers with a known person or influencer,
- 15% of people are interested in all types of webinars in the form of questions/answers,
- 12% prefer a webinar with a presentation on a broad topic,
- 8% of people are more interested in a webinar in the form of questions/answers with an expert in their industry,
- 20% of people say they are interested in all types of formats.
There is a real interest in webinars taking place in the form of questions/answers (Q-A) because a total of 39% of respondents are interested in this type of presentation.
The Most Anticipated Types Of Content In A Webinar
Another question was asked by HubSpot: “What content would you most like to see in a webinar?”
The answers are:
- 22% would prefer to see a host or presenter answering participants’ questions,
- 19% of people say they don’t have preferences as long as the content is interactive,
- 19% like the presence of surveys or quizzes,
- 14% have no preferences,
- 8% like to be able to view videos.
According to the results of this study, interactive content seems to be a key element in a successful webinar. Polls, quiz, videos, live chat are elements that allow to create an exchange with the participants and therefore to maintain their attention. It is important not to neglect this content because it is the ones that will allow you to develop the engagement of your audience.
AIDA is a 4-step model used by marketers to trigger the act of buying a prospect or to encourage it to carry out a marketing action.
What does AIDA mean?
AIDA is an advertising acronym, which refers to a reference model for marketing professionals. Originally formed by American publicist Elias St Elmo Lewis in the late 19th century to structure a sales speech, it was most recently popularized by copywriter Gary Halbert. The 4 phases described by this methodology correspond to the steps that a consumer must take to trigger a consumer’s purchase or marketing action.
This advertising method aims to attract and convert a prospect into a customer, a visitor into a buyer, on a site, in a store, via an emailing campaign or any type of marketing action. AIDA offers a simple framework for thinking to use to develop a customer journey and design a conversion tunnel.
Each phase defined by the AIDA concept responds to a specific need:
- Attention: attracting, capturing the attention of the consumer,
- Interest: sparking, sharpening interest,
- Desire: provoke, stimulate one’s desire,
- Action: encourage action, trigger the act of purchase.
The AIDA method can be used as part of an inbound marketing, direct marketing or operational marketing strategy, to design any type of content or marketing actions, such as an emailing campaign, mailing, a banner on a website or a landing page.
A as Attention
In this first step, it is a question of finding a way to attract the attention of its target, and this from the first seconds of exposure of the message, while managing to stand out in the face of the competition. The commercial must be seen, read or heard, so that the prospect can see your brand and the products or services it markets.
There are different ways to get noticed by your target:
- use strong images, visual animations with bright colors,
- heal his hook with a hard-hitting title and a font that will catch the eye,
- customize an email campaign by incorporating the prospect’s first name to show that you are speaking directly to him,
- create surprise, taking content out of context, using humour or even a daring message,
- communicate on an enticing promotion, a novelty
The content and its visual appearance represent the two fundamental elements of this phase. The context of the message and its location can also be good springs, depending on the strategy in place.
I as Interest
Once you’ve been able to get your prospect’s attention, the second phase of the AIDA method is to get their interest in the product or service you want to sell to them, or the action you expect from them. It is then necessary to convince it of its usefulness by creating a connection between the message delivered and the need to which it will respond.
To do this, it is necessary to know your target. The use of personas makes it easier to put yourself in the shoes of the prospect to better understand his expectations as his needs. The commercial should present the main features of the product or service, while telling a story or anecdote that will affect the prospect. The title and the first sentences are essential: they must be short and relevant in order to arouse the interest of the target.
D as Desire
This is the ultimate step before the sale. It is intended to provoke the prospect’s intention to purchase, which has been exposed to the commercial. The aim here is to show the benefits of the offer and how it must be irresistible in the eyes of the target. The goal: to develop your desire to own the product, to use the service, and thus live a unique experience with the solution offered to it.
Among the actions to be put in place, it is possible to highlight:
- text content, with a list of features in the form of a smart list,
- explanatory videos,
- case studies,
- testimonials from people who have already used the product or service
A sense of community, through testimonials or opinions, is an effective lever to use in this third stage.
A as Action
After instigates the potential customer through these different stages of the journey, it’s time for him to take action that you expect from him, whether it’s buying a product or carrying out a marketing action. The use of a CTA (or call to action) facilitates the transformation of desire into a concrete act:
- in an emailing: visit a web page by clicking on a CTA,
- on a website: click on a promotional offer and access its shopping cart for the transaction,
- on a landing page: ask to test a demo or be recalled,
- in a form: download content, a white paper
It is also possible to play on the feeling of scarcity of a product (liquidation of a stock), the urgency to buy it now (last minute offer) or its exceptional character (its low price, a gift or a discount in exchange for the purchase) to help with the conversion.
Alternatives to the AIDA method
While the formula is widely used in marketing, it is also sometimes criticized. The different phases of the purchasing process described in this way would not take sufficient account of other steps, such as trusting or retaining, which take place after the act of purchase, in the case of the customer journey. Among the other elements missing from the AIDA model, critics point to the growing influence of brand awareness, which can make a difference in the process.
Thus, two other alternatives to the model created more than 100 years ago exist to best adapt to new consumption and purchasing habits, incorporating the notion of trust towards the brand and customer satisfaction after the act of purchase:
- AIDAS model: Attention, Interest, Desire, Action and Satisfaction,
- AIDCAS: Attention, Interest, Desire, Trust, Action and Satisfaction.
We offer you a useful new resource. It’s Facebook that’s chewing the work by offering you a roadmap to make your mobile video ads effective communication tools.
The Vertical And Mute Format, A Must On Mobile
Facebook recommends using vertical (4:5, 2:3 or 9:16) or square formats to capture viewers’ attention without having to return their mobile. But how to juggle this trend and broadcast your video on standard screens (TV, computer, etc.)? The social network advises designing a video specifically for this format or, failing that, changing the 16:9 format to 4:5 for Instagram and 2:3 for Facebook News Feed.
Viewed everywhere and often in public or in busy places, the videos are increasingly watched without the sound. This has led to the development of videos with subtitles, the main information of which clearly appears in the image. According to Facebook, adding subtitles to video ads increases viewing time by an average of 12%.
However, it is recommended to offer an attractive audio experience for those who watch these videos with sound, and not to relegate the sound to the background. 60% of Instagram Stories ads are seen with sound.
Targeting The Right Audience With The Right Video
With 2 billion active users on Facebook and 800 million on Instagram, Facebook reminds us that there are multiple audience opportunities on its network. If they are the majority, young people are not the only audience on smartphone and each brand can hit a specific target.
To capture the attention of this target, it is not on the display time that must be bet, but on a mobile video campaign in line with brand and sales objectives.
“Even content that can be seen for a few seconds can have an impact,” Facebook says. A video viewed for less than two seconds can generate more than a third of the memorization and intent to purchase a campaign, and nearly half of the value of a video ad resides in the first three seconds. »
The social network advocates favouring “a short creation that rewards attention and tells a story from the first seconds.”
“People are increasingly turning to mobile video throughout the buying process”
Facebook notes that, little by little, brands tend to leave out television for mass marketing and turn to mobile video. Advertisers are following their target in usage, since according to a 2017 Wyzowl report, 79% of people prefer to watch a video to learn more about a product than read text on a page.
The social network therefore takes the opportunity to remind that its advertising video formats are optimized to help these brands achieve performance goals:
- Generating demand by showcasing your brand, products and services using eye-catching formats such as Collection and Instagram Stories.
- Gain customers by showcasing what you have to offer with form ads, mobile app ads and click ads to Messenger
- Generate sales using video ads with links to your site and dynamic ads.
Facebook completes its presentation by delivering four online and offline video planning tactics:
- Buy based on audience and scope.
- Minimize excess frequency.
- Test new audience purchase and optimization options for television.
- Consider a marginal cost per additional effective reach point.
As they have been successful, Stories have become a very interesting way for brands to capture the attention of Internet users. On Instagram, Snapchat, Facebook and WhatsApp, stories are multiplying and proving to be a strong engagement tool. But what are the trends and performance around these publications?
Post Between 1 And 7 Stories Per Day
Buffer opens his study by answering a question that has long tapped brands: how many stories can one post per day to be effective? Buffer calculated from how many stories these were likely to be less viewed. According to the analyses, the ideal number of stories would range from 1 to 7. Beyond 7 stories, the full viewing rate drops below 70%.
Buffer points out that this figure is more of a suggestion than a real limit. It is important to analyze your own data and experiment with your community’s uses to determine the ideal number of stories, knowing that the differences are relatively small, the completion rate never falls below 55%.
Stories Are More Successful Outside Of Working Hours
What time do you post your stories? Buffer distinguishes four time slots in which the publication of stories is optimal. It turns out that all are located outside of working hours:
- Between 4 a.m. and 6 a.m.
- Between 8 a.m. and 10 a.m.
- Between 12 p.m. and 2 p.m.
- Between 8 p.m. and 10 p.m.
Unsurprisingly, users would likely check Instagram during their mealtime or break. Stories are therefore more likely to create engagement during this time.
Get Your Audience’s Attention From The First Story
Buffer’s analysis shows that it is essential for the accounts to capture the attention of their audience from the first story insert. “Whether you’re promoting your product, giving your audience a behind-the-scenes look at your business, or just posting entertaining content, making sure it catches your audience right from the start,” Buffer warns.
Post Your Content Regularly In Your Stories
Story is probably the most used feature on Instagram and where content is most viewed compared to the slower temporality of The News Feed. More and more users are consuming stories every day. Stories must therefore offer content that is quick and easy to assimilate.
To do this, you need:
- Use a background image that is evocative enough to tell a story
- Add a short text to get your message across
- Garnish with a minimalist logo or image
Analyze your own data
While Buffer’s numbers help to de-emphasize broad trends on Instagram, there isn’t really an effective miracle recipe for all brands. In order to get the most out of this channel, it is important that you accurately calculate your own stories data, and do so on a regular basis.
Look closely at the data on:
- The completion rate of a story
- Scope and impressions
- The exit rate according to the insert of a story
- The frequency of publication
- The length of the stories
The global pandemic has shaken up the way businesses operate by pushing them towards the digitalization of their services. The challenge of this transformation is to integrate e-reputation as a key factor of success for companies, as the boundary between it and the global brand image tends to disappear. In 2021, e-reputation becomes reputation.
Focus on 5 key trends on the reputation of brands for the coming year.
#1 Brand Reputation Is More Than Ever Linked To Societal Issues
While the health crisis has generated a great deal of online interaction, it has also strengthened societal issues and protest movements. This is enough to inflame conversations on social networks, as was the case this year for example with the hashtag #BlackLivesMatter that has crossed all borders.
In 2021, it will be important for companies to communicate with the awareness of the current crisis period in which the world is evolving, thinking about its communication on a global scale. It is essential to understand the impact and speed of the flow of information, which can affect all communities and therefore be relayed massively.
The challenge for brands is the ability to actively monitor and detect abnormal activity about them.
#2 The Line Between Media, Influencers And Social Networks Is Blurring
For several years, influencers have become real brand ambassadors for their community. In 2021, more than just collaborations, they will intervene as a media outlet by taking a stand and alerting their audiences on topics close to their hearts.
It will also be necessary to take into account the birth of new hybrid media that live on social networks such as Mediavenir on Twitter, a pure-player with 705,000 subscribers, an audience as large as the traditional media that have now digitalized. Other media references, such as Loopsider, for example, use the personalization of their image by placing the journalist in a position of spokesperson for the brand, around which a strong community can be forged.
For the coming year, brands will have to think of their relationships with influencers as real media relations.
#3 Brand Reputation Is An Issue On All Social Networks, Without Exception
At a time when social networks play a major role in corporate communication strategies, it becomes essential to manage your e-reputation on each of them without any exceptions.
If previously the debates, from the most unusual to the most engaged, were held mainly on Facebook and Twitter, other players come into play like Instagram or TikTok who today really deal with debates and societal crisis.
TikTok, the social network popular with a young audience, is also taking a stand: in 2020, 3.5 million videos including the hashtag #BlackLivesMatter were published on the platform. A phenomenon of virality that is accentuated with the short format proposed by the application.
In 2021, it is essential that companies monitor their e-reputation on all social networks, with a particular focus on new uses of platforms. This action is carried out through constant monitoring, which allows us to detect opportunities for “good-buzz” or to defuse “bad-buzz” situations.
#4 The Advent Of Short Video
Today is the time for fast and effective communication, and this is confirmed on social networks. Indeed, if TikTok has met with such success this year, it is thanks in particular to the bias of the format to namely short but impactful videos. A formidable efficiency, which is no longer to be demonstrated when looking at what appears on the side of competing social networks: Snapchat with Spotlight, Instagram with Reels or YouTube with Shorts.
That’s why, in 2021, brands need to think about integrating this format, to offer a communication that engages more and allows for great opportunities. It will also be necessary to pay attention to the impact of “shock videos”, content that denounces through social networks immoral practices of certain brands and cause a real tidal wave for the company concerned.
#5 Fake News: A Fight That’s Started But Not Yet Won
While social platforms and the media have raised a general awareness of the dangerousness of the Fakes News, 2020 is no exception. Indeed, the global pandemic and the U.S. elections have only reinforced this phenomenon, already too present online. And the risk of fake news is that it spreads and manages to sow doubt in the minds of Internet users.
Mixing the opinions of medical experts and extremist figures, the documentary has divided its viewers. A split confirmed when we look at the keywords that gravitate on social networks: “conspiracy” versus “censorship,” “danger” versus “truth about coronavirus” …
Next year, brands will have to pay attention to the Fakes News that revolve around them and start the right move to avoid a worsening of them. To do this, they will have to use high-performance active listening and analytics tools.
Maid service is a relatively new term used in describing people that provide special services to people. They are also called cleaning services, janitorial service, or apartment cleaning service since most of their job revolves around cleaning.
Hiring one of these professionals might seem expensive for many people. But then, when you consider that time is money, and they help you save your time, their service becomes attractive.
Besides, you don’t have to get your hands dirty doing all of your work. It’s more of what economists call, lost opportunity cost. In this article, you will see how expensive Tucson maid services are. You can decide if you need one and how much to tip the maid service at home.
How Much Does Maid Service Cost in Tucson?
On average, you are likely to spend about $170 for maid services in Tucson. For most residents, Tucson maid services costs between $110 and $230. Most of the companies that run these services charge either on flat fees or on an hourly basis.
Whichever way it is, the cost of the maid service that you choose would be determined by the following:
- The size of your house or the area you intend to clean: With larger homes or sites, the cost of maid service would be higher. Also, the cost of the Tucson maid service increases with the number of bathrooms in your house.
- The type of service you need determines the maid service’s cost: Since deep cleaning would require more effort and time, such kind of assistance would cost you more.
- The kind of equipment the maid service brings along: The prices are higher when the maid service uses their gear. You can have cheaper service if they use the equipment in your house.
- Like with any service, special requests always come with added costs. For instance, if you want hypoallergenic cleaning products or you want to add some extra assistance. You could also be given discounts if you would like to exclude some of the service’s menu.
- As a form of appreciation, you could get discounts from the maid services for regular use. Some others give out first-time offers to their customers as well.
- Finally, if you have a pet area, some Tucson maid services might charge you extra.
Steps to Hiring Maid Service in Tucson
Hiring a maid service might seem easy from afar, whereas it requires a lot of work. For your safety, you must only pick the best service.
That’s because these people are going to be at your house to do the cleaning. More importantly, you don’t want to play into the hands of fraudsters.
Therefore, here are steps to ensure you pick only the best.
- Check the company’s licensing and insurance. Fraudulent companies would not have the appropriate license, bonding, or insurance.
- Ask about the staff of the company. Ask to see their background information and drug test. Most importantly, are they trained? This part is particularly important so you can ascertain the safety of your home in the hands of these strangers.
- Ensure you know the cleaning the company offers beforehand. Cross-check the prices of what you need with the budget you have. If it is available, ask for signed estimates upfront. It would serve as evidence in case they want to bring up issues later.
- Finally, read reviews of other customers like you. Read as many as possible from as many sites as possible to have a clear picture of the company and how they treat their customers. It would be best if you only went with companies with a good reputation and good standing on the internet.
How Much to Tip Maid Service at Home
The amount of tip you give your maid service largely depends on how often you use them. Etiquette professionals believe you should tip people that you hire one time or not so frequently. While there is no fast rule to it, tips between $10 and $20 are good enough.
For those who work for you all year round, you do not have to tip them every time. Instead, you can go with a yearly cash bonus or a thoughtful gift at the end of the year.
Tips are to show that you appreciate their jobs and are by no means a necessity. Therefore, giving them out is always up to you to decide. Also, the extent of the tip is left to your discretion.
Once you have found the right Tucson maid service for you, the rest of the process is easy. Most of them allow you to schedule cleaning on the phone. For others, it’s over the internet.
For convenience, some others will enable you to use either of the two. With the pointers we have provided, you should find it easy to choose the right maid service in Tucson.
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