Adrian Woodruff

AIDA is a 4-step model used by marketers to trigger the act of buying a prospect or to encourage it to carry out a marketing action. What does AIDA mean? AIDA is an advertising acronym, which refers to a reference…

The global pandemic has shaken up the way businesses operate by pushing them towards the digitalization of their services. The challenge of this transformation is to integrate e-reputation as a key factor of success for companies, as the boundary between…